SBB

Context
It started with a simple request. A small change was needed, but no one could say who owned the topic. Every name led to another. Every question led to a redirect.

The Drag
When I tried to organize a kick-off, the calendar invite kept getting forwarded. Everyone added someone “just to be sure.” By the time the meeting happened, there were 26 people on the call.

For the first hour, no one made a decision. Everyone looked around. Everyone deferred.

The Twist
Somewhere around minute 55, we identified the three people who were actually responsible. They had been in the room the entire time.

They just weren’t sure they were allowed to speak.

The Insight
When ownership is unclear, bureaucracy expands to fill the gap.
You don’t need 26 people. You need three people who know they’re allowed to act.

And a room where they don’t feel out-ranked.

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