Too often I’ve heard a manager say they need something “ASAP.” While it might feel like a clear signal, it is one of the most counterproductive phrases you can use in any communication. It creates urgency without information, pressure without parameters.
What does “as soon as possible” mean? To one person, it might mean “drop everything now.” To another, it could mean “once I’ve cleared today’s other priorities.” The result? Confusion, misalignment, and stress, all because the timeline was never clearly defined.
Worse still, ASAP erodes trust. It suggests the task is critical, but doesn’t tell the team why. It asks for a reaction, not a decision. And when everything is marked urgent, nothing is.
If something is blocking others, say so. If there’s a fixed deadline, state it. If it’s just important but not time-sensitive, be honest. Real urgency deserves real clarity.
Good project communication isn’t just about moving fast. It’s about making sure people move in the same direction, with the same understanding of what matters most.
So the next time you’re tempted to say “ASAP,” pause. Then say what you actually mean.